Ahhh Instagram, the 2016 class heart throb of the social media channels. The photo and video sharing app is adored and utilized by peeps of all ages. There’s no secret as to why this social outlet is currently the most popular form of social media on the market today. It’s ever evolving, fast-paced and not to mention, fun! But if you’ve updated your Insta software recently, you may have noticed there are a few little changes guaranteed to make a big change for business owners in the social space.
First off, you can now link your Instagram account to your business’s Facebook page which is HUGE. This means that your Instagram profile now provides a title for the type of business you own (website, food services, marketing etc.), provides location services and gives customers the option to contact you via the app. Someone has been listening to our Instagram prayers!
Most importantly, “Instagram Stories” are now a thing. Basically everything you knew and loved about marketing with Snapchat is now available via Instagram. Mhmm, someone has been doing their homework over there at the Instagram headquarters. This is genius and can work well for your business in the following ways:
1. Instagram stories are scarce right now…businesses have yet to really dive into using stories as a marketing tool which means your stories will be among the first for your customers to see. This is also perfect means to begin distributing special limited time offers strictly via stories. You can even direct your customers from your stories to the link in your bio. How quick and easy is that? The time sensitive urgency will prompt your customers towards quick decisions and creates a number of potential sales.
2. Give them that little sneak peek they’ve been dying to see. We’ve covered this before, people are nosy and want to feel like they are connected to their favorite brands in one way or another. Let your customers get to know you by posting snippets of behind the scenes photos or work-in-progress videos to show off your creative side and flaunt the power of your brand.
3. Use stories to drive traffic to your other social channels. This is perhaps one of the simplest and most useful tip of all. Because of the briefness of stories, they are a great little “reminder” for your customers that you’re hosting a Twitter chat or that your Facebook live video streams in an hour. These reminders are crucial for gaining and building traffic but are posts you wont want permanently on your feeds, hence why stories is the perfect place to post them.
Now go forth and start sharing your Instagram stories but don’t forget to follow @soradteam to keep up with us!
Why GIFs are the Animated New Age of Communication:
In this ever expanding and evolving world of technology, we’re always looking for newer, faster and better ways to communicate and connect with the ones around us. Remember how difficult it was to decode the inner workings of the mind of your first crush through simple texting? Kids today have it easy, the struggle was so real! First there were emojis, then there were memes and now a new era has submerged, the dawn of the GIF.
I mean sure, emojis are pretty instrumental when it comes to explaining just how hungry you are via text 🍕🌮🍔🍟🍝🍗🍫 or when you’re so angry you’ve reached #SatanStatus 👿. But as we’ve found, emojis can totally be misconstrued. Turns out, that brown swirly emoji you’ve been using to describe your sh*tty day at work (💩), isn’t poop after all, it’s chocolate frosting. Oy Vey! It’s impossible and unrealistic to assume that our peers perceive everything the same way as we do, so why did we think Emojis were any different?
Never fear, there’s now an unmistakable way to get that heavy #eyeroll across to your bff via text and social media, the GIF!
Popular culture has, and will continue to always be a major influence in the lives of today’s population. Thus, imagine being able to express yourself and being able to communicate free flowingly through the usage of pop culture? The communication upgrade you’re looking for is the one and only, GIF. Now you have the full-blown, animated rage of Khaleesi’s fire breathing dragons to explain your hatred for broccoli or your mother-in-law for that matter.
Envision the ways you can now connect with your pals! There’s no way they’ll misconstrue your messages with a constantly moving image of your favorite binge-worthy Netflix show…How could they, they’ve seen all 456 episodes of Law and Order too.
So go now, and download the easy to use GIF Keyboard in your app store. Oh and PS. you can now upload your own GIFs into Giphy.com, if you’re feeling ambitious that is…
There’s no secret that Snapchat is the most broadly adored social app on the market right now. Celebrities love it, millennials love it…the list goes on and on!
All around the world, major brands are utilizing the free photo app as a major marketing tool and guess what? It’s working. Right about now you might be thinking “yeah, but those are big brands, not a small business like mine.” And you’d be right, except for the fact that there IS a way for smaller businesses to reach Snapchat’s soaring 100 million active monthly users.
First off, this is a free platform where you can widely share information directly to your consumers. Yeah we said it, the “f word” and this time we mean it, you can use Snapchat completely for free to get all the cheap thrills you desire. Well, business related cheap thrills.
Secondly, Snapchat is known for its brief and fleeing moments of photo and video sharing time flashes. Thus, you are able to rapidly connect with your existing and new audiences for all pressing and time sensitive content.
If you thought we were almost done you’re sorely mistaken! There are numerous other ways to utilize Snapchat to your advantage to achieve growth and interaction with your consumers on a daily basis, such as…
A Live Feed: Posting to “Your Story” during a business related event, fundraiser, grand opening or even a typical day at the office gives your audience a live view at what’s going on in the world of your business. Not to mention, your followers will be able to connect with you through direct message to obtain further information or to simply interact with your posts.
Behind the Scenes/Teasers: It’s a little known fact that consumers have no shame in being nosey. They love to know insider information first, which helps them feel a stronger connection between themselves and the brands they follow. That being said, Snapchat can be used to show consumers a “sneak peek” or exclusive behind the scenes footage. The exclusivity of it will make them not want to miss out on your next big reveal, which leads me to our next topic…
Promos: Once you establish a following on the app, you can begin to release special deals, incentives and coupons that can only be rewarded per Snapchat. Trust us, customers will begin to follow your account based solely on these insider deals alone.
Connect on a Personal Level: Lastly, it can be so lucrative to share snaps of your team! This gives your audience an a glimpse into the vibe of your company individually and as a whole. This way of showcasing company culture can further strengthen the bond you have with existing customers and also help you to gain new prospective customers!
Bet you didn’t know all of this could be accomplished with an app that was once only popular amongst tweens, but now that you’ve officially graduated from So Rad’s class of snaps, we’re sending you off into the wild to test your knowledge!
It’s that time of year again, folks. You either know someone who’s getting married, you’re in a wedding or you’re one of the lucky love birds saying “I do”.
Either way, Congrats! It’s time to get your party on! But anyone who’s ever had the pleasure of being involved in a wedding knows the two p’s of weddings; planning and partying go hand in hand.
You’re probably thinking “Weddings have nothing to do with Social Media” and if you lived in the dark ages you’d probably be right. Well NEWSFLASH, we don’t live in the dark ages and if you want a wedding to brag about, you simply must have a killer hashtag, my friends.
Now, we’re aware of the exploding number of apps out there like Wedpics and Wedding Party that are designed to store all of your photos of the big day in one place but… how annoying is it to download the app and give everyone the password and have everyone else download the app and then have to upload every single picture to this stupid app? Yada yada yada, It’s very annoying. Can you tell I’ve done it? You can also try a hashtag generator but have you ever seen the hashtag monsters that come out of those things? There’s a much easier, stress free and more personalized route to go in snagging all of your guests photos on your dream day.
Seeing as we aren’t the first to come up with the wedding hashtag, there’s going to be a lot of them out there and you don’t want to end up with the same hashtag as someone else because thats a no no. So the first rule in creating your hashtag is be unique, because #BrownWedding has 10,894 posts. Now unless you have a last name like Schuvalottakiss, you’re probably not going to get away with a hashtag so #basic. You’ve got to get creative and think outside of the box! Another thing to make note of is remember your audience. Your great Aunt Bertha and your Grandpa Phil aren’t going to be uploading insta shots of your fabulous centerpieces and your first dance but your college buddies, bridal party and younger generations of family probably are. Thus meaning, a. get punny with it and b. think of how they view you as a couple and individually.
So start with your names. A fun way to incorporate both names is to do a mashup of both first or last names such as, #Sarohn2016 (Sara + John + 2016). Do either of you go by a nickname that the majority of your friends and family know? It’s better to use nicknames (and initials) because they’re shorter, more memorable and most times make the hashtag more unique. For example, we called my friend Amanda, “Pants” in college (long story) and when she got engaged to her awesome beau Jason we came up with the hashtag #JayLovesPants.
Using a number can further customize your hashtag. Now there’s a few ways to do this. You can add numbers as in your favorite number or perhaps the day of the month you’re getting married, the year of your wedding or even the full date to really get the job done. You can also use numbers in place of certain words like #4EverConnelly #JackAndErin2gether.
Ladies who are taking the name of their future groom can also try fun “goodbye” hashtags like #ByeAnnieJames, #SmithNoMore and #AlmostAMiller.
It’s also great to incorporate trendy media into your your pun such as #MeetTheWalters (i.e. Meet the Fockers) or #JimmyJPutARingOnIt (Queen Bey). Also remember that while creating your wedding hashtag alliteration (ex: #HappilyEverHarrison) and rhyming (ex: #CasyAndLouSayIDo) are key.
You could also use an existing hashtag you’ve been using all along in pictures of you and your S.O. That way it’ll be fun for people to track your journey from the start. For instance, if you use the hashtag #EmmyandJayJay, #KimLovesJordan or #EandJ4EVA in your previous photos then why not make good use of those puppies!?
What’s great about technology is that it’s always evolving and by that I mean you can now use emojis in hashtags! So you can use that boring #BrownWedding hashtag if you do it like this #BrownWedding👰👮🐶🐶
Don’t forget to capitalize! #laraandmitchgethitched looks like you sat on your keyboard but #LaraAndMitchGetHitched is much easier to read and recognize each word.
Lastly, you’ll want to remember to double check that the hashtag isn’t currently already being utilized and to spread the word ASAP. Share share share! The sooner you get the word out the better. That way, by the time you’re saying “I do” your guests will already be all too familiar with typing #MiaAndScottTieTheKnot!
PS., Check out one of the SORAD fam’s usage of the hashtag #MattLovesErica to see these laws to live by in action.
When you love your brand as much as we do and you equally love what you do, it’s a given that you want to fully surround yourself in it.
The SoRad team is no exception. We’re 100% radical warriors, right down to our little bot hearts. Which is why we’ve gone full radical on you guys and decided to take our brand to the next level.
It’s finally here! That brisk fall weather, where all you want to do is snuggle up with a cup of tea, wrapped up in a cozy blanket, wearing pair of wool socks and a thick sweater.
Trust us, we love a good “snuggle sesh” as much as the next guy. But, in the event that you’re looking for another way to stay warm, we’re providing you with the SoRad team’s favorite way to get a fall buzz going!