Why GIFs are the Animated New Age of Communication:
In this ever expanding and evolving world of technology, we’re always looking for newer, faster and better ways to communicate and connect with the ones around us. Remember how difficult it was to decode the inner workings of the mind of your first crush through simple texting? Kids today have it easy, the struggle was so real! First there were emojis, then there were memes and now a new era has submerged, the dawn of the GIF.
I mean sure, emojis are pretty instrumental when it comes to explaining just how hungry you are via text 🍕🌮🍔🍟🍝🍗🍫 or when you’re so angry you’ve reached #SatanStatus 👿. But as we’ve found, emojis can totally be misconstrued. Turns out, that brown swirly emoji you’ve been using to describe your sh*tty day at work (💩), isn’t poop after all, it’s chocolate frosting. Oy Vey! It’s impossible and unrealistic to assume that our peers perceive everything the same way as we do, so why did we think Emojis were any different?
Never fear, there’s now an unmistakable way to get that heavy #eyeroll across to your bff via text and social media, the GIF!
Popular culture has, and will continue to always be a major influence in the lives of today’s population. Thus, imagine being able to express yourself and being able to communicate free flowingly through the usage of pop culture? The communication upgrade you’re looking for is the one and only, GIF. Now you have the full-blown, animated rage of Khaleesi’s fire breathing dragons to explain your hatred for broccoli or your mother-in-law for that matter.
Envision the ways you can now connect with your pals! There’s no way they’ll misconstrue your messages with a constantly moving image of your favorite binge-worthy Netflix show…How could they, they’ve seen all 456 episodes of Law and Order too.
So go now, and download the easy to use GIF Keyboard in your app store. Oh and PS. you can now upload your own GIFs into Giphy.com, if you’re feeling ambitious that is…
There’s no secret that Snapchat is the most broadly adored social app on the market right now. Celebrities love it, millennials love it…the list goes on and on!
All around the world, major brands are utilizing the free photo app as a major marketing tool and guess what? It’s working. Right about now you might be thinking “yeah, but those are big brands, not a small business like mine.” And you’d be right, except for the fact that there IS a way for smaller businesses to reach Snapchat’s soaring 100 million active monthly users.
First off, this is a free platform where you can widely share information directly to your consumers. Yeah we said it, the “f word” and this time we mean it, you can use Snapchat completely for free to get all the cheap thrills you desire. Well, business related cheap thrills.
Secondly, Snapchat is known for its brief and fleeing moments of photo and video sharing time flashes. Thus, you are able to rapidly connect with your existing and new audiences for all pressing and time sensitive content.
If you thought we were almost done you’re sorely mistaken! There are numerous other ways to utilize Snapchat to your advantage to achieve growth and interaction with your consumers on a daily basis, such as…
A Live Feed: Posting to “Your Story” during a business related event, fundraiser, grand opening or even a typical day at the office gives your audience a live view at what’s going on in the world of your business. Not to mention, your followers will be able to connect with you through direct message to obtain further information or to simply interact with your posts.
Behind the Scenes/Teasers: It’s a little known fact that consumers have no shame in being nosey. They love to know insider information first, which helps them feel a stronger connection between themselves and the brands they follow. That being said, Snapchat can be used to show consumers a “sneak peek” or exclusive behind the scenes footage. The exclusivity of it will make them not want to miss out on your next big reveal, which leads me to our next topic…
Promos: Once you establish a following on the app, you can begin to release special deals, incentives and coupons that can only be rewarded per Snapchat. Trust us, customers will begin to follow your account based solely on these insider deals alone.
Connect on a Personal Level: Lastly, it can be so lucrative to share snaps of your team! This gives your audience an a glimpse into the vibe of your company individually and as a whole. This way of showcasing company culture can further strengthen the bond you have with existing customers and also help you to gain new prospective customers!
Bet you didn’t know all of this could be accomplished with an app that was once only popular amongst tweens, but now that you’ve officially graduated from So Rad’s class of snaps, we’re sending you off into the wild to test your knowledge!