Time to Face The Facts

Project Details

In An effort to raise awareness of underage drinking in the Shenendehowa school district, we joined forces with the Shen Community Coalition and started targeting parents and teens online with this radical, real campaign.

We brought this project to fruition with a video contest where teens and parents alike submitted their “do-it-yourself” videos about “starting the conversation.” Ending with a SoRad film festival where we premiered the winner, this campaign is just beginning to take off. Stay tuned for the winner’s video – to be professionally produced.

  • Client: Time to Face The Facts
  • Tasks: Strategy, Concept, Social, Video
  • Social Channels: Facebook, Twitter, Blog